Our Vision

Our goal is to create a network of companies in the tree care industry that are dedicated to transforming the field by growing and taking care of our people, prioritizing the health of trees, and sharing best business practices, all while honoring our founders’ legacies.

Diverse Approaches.

Best practices are meant to be shared, not enforced.

We know that growth and scaling come from building strong relationships and understanding there can be more than one best way to run a business.

Aborist wearing an orange shirt surrounded by lush greenery checking garden trees' health.

Success Over the Long Term.

Investing with a growth mindset.

Whether partnering with a new business or acquiring additional equipment to improve work quality, efficiency, and safety, we know growth comes at a price. We enter every partnership with the mindset of investing for continued development.

Hand planting a tree in black soil with nature background.

People First.

PeopleFirst is our culture and our strategy.

We understand that acquiring, developing, and retaining talent is the only way to win. That is why we continually invest in creating and preserving the best cultures. We will also promote safety over profit because treating our people right is the only way.

forest evaluation, development and management - female forestry engineer or appraiser working with digital tablet in the woods